Creative Director - Lena Herve
Creative Director
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HBO Max

BRAND SOCIAL CONTENT STRATEGY

My Role:
Lead Creative Director on the HBO Max Account, implementing creative strategy and social media presence across multiple channels. Leading Creative and Content team from Conception to Execution.

The Account:
Enhance and elevate the library of HBO Max through the production and curation of bespoke creative assets - both video and photography. Capture and create editorial content through talent shoots or interviews, live production, special event coverage, high-end, impactful visual stories for consumers. Capitalize on HBO Max’s library to build social presence, generate engagement and create earned media moments.

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100+ monthly pieces of content created.

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Across generations, social media users have an average of five social media accounts. This presents an opportunity to engage them in different spaces; providing more potential for us to interact, learn, and offer supplemental value across our ecosystem:

YOUTUBE Global | TikTok Global | IG Family | YOUTUBE Family | FB Family

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Youtube - 701k subscribers

Create the most compelling entertainment brand experience on social media that builds and fosters communities, reaching such critical mass that the HBO Max brand becomes synonymous with culture itself. For our Youtube Channel, we created a space for hard core fans and nostalgia users to hang and discover what HBO Max has to offer, engage with the brand and share unique content from their fav show / movies. For Youtube Family we partnered with the Youtube Kids App to create educational and instructional content so the little ones can follow along and learn with HBO Max.

 

tiktok

808.1k Followers 16.8M Likes

 

IG & FB Family

112.3 k followers | 110.4k likes