We created monthly private events in Paris in some original secret not easy to find locations but recognizable only by the rallying sign of the Circle, deer head, during which the brand ambassador, Claude Fronton, introduced Glenfiddich's (pronounced "Genfiddik") best references.

Journalist and bloggers had the chance to visit private places, never seen before.

Each invited member had a unique access code to subscribe online and receive information and event details (when and where the event would take place).

This event helped the company to grow their relation with the public with more than 15 million direct contacts!

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